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The Timeline

"The Make it Stick program was really a natural evolution of the commitment we've made to communications and to support the nonprofit community in its quest to tell its stories." – Denise San Antonio Zeman, President and CEO, Saint Luke's Foundation

January 2010
Unique funding opportunity announced by the Saint Luke’s Foundation. Called “Make it Stick,” the RFP announced the availability of funds for marketing/communications projects within the nonprofit sector.

April 2010
161 local nonprofits applied. Applicants that told us stronger communications could help:

  • their organization’s voice be heard.
  • their causes have deeper impact. 
  • engage people who need to be helped. 

The applicants strategically defined their communications challenge; mapped out how to best address that challenge and make their messages “stick”; and identified potential partners to help get the work done.  

June 2010
In the end – ten nonprofits remained standing.  

July 2010 - present
Allow us to introduce you to the “Make it Stick” grantees…


2010 Make It Stick Grantee Videos on YouTube


Thomas Rathbone
Chair, Board of Trustees


Denise San Antonio Zeman
President & CEO

Dear Friends:

In 2010, virtually everyone needed to dig deep to make it through yet another challenging year. Creative financing and budgeting, combined with discovering additional and alternative resources to meet existing and expanding needs were common themes among individuals, families, and organizations large and small. Foundations, including the Saint Luke's Foundation, were no exception.

Devotion to our mission to improve and transform health and well-being required out-of-the box approaches in order to address our challenges and those of our partners. We tried some new and different things, and learned more about how to better support our grantees.

Early in the year, we asked grantees how the Saint Luke's Foundation could help beyond financial support. Faced with the growing need to do more with less, those grantees expressed interest in learning more about how to work more effectively with others. In response, Saint Luke's Foundation and the Deaconess Community Foundation co-chaired a nonprofit human services strategic restructuring pilot project which:

  • Brought together members of the local philanthropic sector, with 18 funders contributing a combined $400,000 to support this initiative
  • Resulted in the development of a three phased approach offered to area nonprofits interested in exploring opportunities to collaborate and partner with agencies with compatible missions
  • Culminated in the strategic restructuring of eight existing nonprofits into four, resulting in increased capacity and the elimination of redundancies
  • Led to an ongoing collaboration with the Foundation Center to ensure that valuable knowledge regarding how foundations can support the collaborative efforts of nonprofits is not lost, and assistance with strategic restructuring remains available in an ongoing manner

Further evidence of our commitment to collaboration with and through our grantees is the fact that close to 1/4 of the total grant dollars awarded in 2010 were made in collaboration with other funders, and nearly 1/2 of the grants awarded supported some form of partnership among nonprofits. We are convinced the highest impact is achieved when organizations work toward common goals. 

Speaking of goals, we are proud to report that well over 3/4 of our grantees either fully met or exceeded their process objectives and short term outcome goals. Our commitment to funding what works continues, and we are increasingly looking for opportunities to help strong organizations make their outcomes even stronger.

In spite of the economic and other challenges of 2010, the accomplishments of our grantees far surpassed our expectations, and the Foundation experienced significant highlights including:  

  • New Village Corporation received our first Program Related Investment, a $400,000 low interest loan to support the redevelopment and transformation of the former Saint Luke's Medical Center into affordable housing for low income seniors. We look forward to more opportunities to deploy our resources using this grantmaking tool.
  • With a grant to the Center for Reducing Health Disparities at MetroHealth, we advanced our community engagement strategy by changing the focus of the Francis H. Beam, Jr. Fellowship.  Fellow Vedette Gavin, a public health professional, is engaging the Buckeye/Larchmere communities in visioning, implementing and sustaining neighborhood-based approaches to sustained healthy eating and active lifestyles. The goal is to engage residents in taking control of their lives to increase health equity in this urban neighborhood.
  • The Lead Safe Living initiative, a county-wide effort designed to eliminate childhood lead poisoning, was nationally recognized as a leading model, and is now formally retooling the 75+ member organizations to bring an even broader focus to include all home-based health hazards. This Healthy Homes initiative is receiving local, regional and national support.
  • The Healthy Smiles Dental Sealant Program exceeded federal Healthy People 2010 goals with respect to the number of 3rd graders with at least one permanent molar sealed.

Grantees also requested communications support – a way to help them tell their stories. This led to "Make it Stick," an entire grant cycle dedicated to funding communications projects with measurable impact. This theme was inspired by authors Chip and Dan Heath, whose messages in their book Made to Stick affirmed our belief that effective storytelling is imperative to the success and sustainability of nonprofit organizations. The stories and successes featured in the 2010 annual report are those of the "Make it Stick" recipients, as told by students from Cuyahoga Community College.

Communications remains a priority for us, and while some questioned the wisdom of supporting communications efforts when funds are scarce and demand is so high, we believe it is important that nonprofits become even more visible during difficult times to ensure that those in need can find the help they need, and those with resources might be inspired to assist.

As we shift our focus to the future, the board and staff of Saint Luke's Foundation remain deeply committed to our mission and our grantees. The impact of the rapid and sustained economic downturn taught us that in times of economic uncertainty, our approach to philanthropy is even more important. Going forward, we are implementing a spending policy that marries money and mission and provides a more predictable level of support.  We also continue to look for ways to support and interact with our grantees beyond the grant check – to better understand their requests for help and respond in meaningful ways; to streamline the grant seeking process; and to genuinely engage and connect on an ongoing basis with organizations whose work increases the community's capacity to address the complex, changing needs of Greater Cleveland's most vulnerable populations.

Thomas Rathbone signature

Thomas Rathbone
Chair, Board of Trustees


Denise San Antonio Zeman signatureDenise San Antonio Zeman
President & CEO


Make It Stick

Make It StickWebsites, social media, market research and brand development figured prominently in the pool of projects funded through the Saint Luke’s Foundation’s “Make it Stick” grant program in mid-2010.  The Foundation awarded $513,000 to 10 nonprofits through its unique grant program aimed at enhancing nonprofits’ capacity to tell their stories.  Whether they are preventing youth violence, promoting literacy or providing food and housing, the ability of these nonprofits to better sustain their work is directly tied to strong communications. 

Going Deeper Story VideoAs evidenced by the strong response to the “Make it Stick” application process, “nonprofits need help telling their stories,” said Denise San Antonio Zeman, President and CEO of the Saint Luke’s Foundation.  “Reaching the right audiences with messages that ‘stick’ in peoples’ minds is critical to the effectiveness of any program or service,” Zeman explained.  “We believe in building communications capacity so strongly that we dedicated the entire second quarter grant cycle [2010] to funding communications projects that will have measurable communications impact.”

“Make it Stick” applicants had to demonstrate that their proposed communications initiatives--such as brand strategy, website development, media relations, advertising, and grassroots outreach--will help them better serve vulnerable populations and sustain themselves and their missions.  The programs also had to align with the Foundation’s mission to improve the health and well-being of individuals, families and communities in Greater Cleveland. 

2010 Community Grants

Organization Name Project Title Grant Amount Program Area
Alcohol, Drug Addiction & Mental Health Services Strategic Planning Process $50,000.00 Health and Healthcare
Berea Children's Home and Family Services Organizational Branding and Awareness Enhancement $100,000.00 Health and Healthcare
Care Alliance Restoring Smiles Program $75,000.00 Health and Healthcare
The Center for Community Solutions AIDS Funding Collaborative $50,000.00 Health and Healthcare
Center for Families and Children Mental Health Advocacy Coalition Operating Support $85,000.00 Health and Healthcare
Central School of Practical Nursing Updating Laboratory Equipment $38,235.00 Health and Healthcare
Cleveland Department of Public Health 'We Run This City' Youth Marathon Program $50,000.00 Health and Healthcare
Cleveland Department of Public Health Feasibility Study for the Cleveland Department of Public Health $7,000.00 Health and Healthcare
Cleveland Hearing & Speech Center Strong Voice Sound Tomorrow: The Campaign for Cleveland Hearing & Speech Center $250,000.00 Health and Healthcare
Cleveland Metropolitan School District K-12 Responsible Sexual Behavior Program $40,000.00 Health and Healthcare
Community Catalyst, Inc. Thinking Ahead: Ohio and National Health Reform $20,000.00 Health and Healthcare
Forces4Quality Northeast Ohio Promoting Sustainability - Creating a Business Development Function for Better Health Greater Cleveland $100,000.00 Health and Healthcare
The Free Clinic of Greater Cleveland Operating Support $150,000.00 Health and Healthcare
Health Policy Institute of Ohio Operating Support $75,000.00 Health and Healthcare
Helen Keller International, Inc. ChildSight® Ohio $50,000.00 Health and Healthcare
HELP Foundation, Inc. Supportive Urban Housing For Adults With Developmental Disabilities $50,000.00 Health and Healthcare
Joseph's Home Operating Support $30,000.00 Health and Healthcare
The Legal Aid Society of Cleveland Community Advocacy Program $75,000.00 Health and Healthcare
Mental Health Services for Homeless Persons, Inc. Operating Support $100,000.00 Health and Healthcare
NAMI Greater Cleveland Evaluation: Quality Improvement System Implementation (Phase II) $15,675.00 Health and Healthcare
National Association of Free Clinics National Association of Free Clinics Summit $5,000.00 Health and Healthcare
Neighborhood Family Practice Operating Support

$75,000.00 Health and Healthcare
New Directions, Inc. Male Residential - Dual Diagnosis Program $50,000.00 Health and Healthcare
North Coast Health Ministry Operating Support $75,000.00 Health and Healthcare
Northeast Ohio Neighborhood Health Services, Inc. NEON Health Services - Operating Support $150,000.00 Health and Healthcare
Positive Education Program Creating a Spectrum of Hope: Positive Education Program's Autism Center $250,000.00 Health and Healthcare
Project Learn Reading Health in the VNA $65,000.00 Health and Healthcare
Stella Maris Building Capacity with an Electronic Medical Record System $92,000.00 Health and Healthcare
UHCAN Ohio Making Our Voices Heard on Health Care Reform $55,871.00 Health and Healthcare
Vocational Guidance Services Medicaid Certification to Support the Growing Need for Developmental Services $40,000.00 Health and Healthcare
Voices for Ohio's Children Midwest Regional Meeting to Support Children's Health Coverage $5,000.00 Health and Healthcare
Adoption Network Cleveland Operating Support $75,000.00 Human Services
Bellflower Center for Prevention of Child Abuse Bridge Operating Support $10,000.00 Human Services
Big Brothers Big Sisters Operating Support $75,000.00 Human Services
Boys and Girls Clubs of Cleveland Website Redevelopment $14,466.00 Human Services
Center for Families and Children Operating Support $100,000.00 Human Services
Cleveland Foodbank, Inc. Operating Support $150,000.00 Human Services
Cleveland Housing Network, Inc. CHN's Branding & Communications Project $69,800.00 Human Services
Cleveland Housing Network, Inc. Operating Support $75,000.00 Human Services
Cleveland Rape Crisis Center The Time is Now: Connecting Survivors to Healing Services $50,000.00 Human Services
Community Services Alliance Project Save: The Project for the Homeless $5,000.00 Human Services
Cuyahoga County , Office of Health and Human Services Cuyahoga County Fatherhood Initiative $10,000.00 Human Services
Dress for Success Cleveland Medical Scrubs for Disadvantaged Women $19,570.00 Human Services
Enterprise Community Partners, Inc. Housing First Initiative $60,000.00 Human Services
Enterprise Community Partners, Inc. Enterprise Rose Architectural Fellowship in Cleveland $10,000.00 Human Services
Golden Age Centers of Greater Cleveland Home Delivered Meal Program Expansion $42,916.00 Human Services
Hathaway Brown School/Aspire Program The Aspire Program $50,000.00 Human Services
The Hispanic Roundtable Community Programs Hispanic Convention 2010 $15,000.00 Human Services
Interact Cleveland 2011 Homeless Stand Down $5,000.00 Human Services
Interact Cleveland 2010 Homeless Stand Down $5,000.00 Human Services
Lutheran Metropolitan Ministry Meeting Basic Needs of At-Risk Youth, Adults and Elders $100,000.00 Human Services
Malachi House Operating Support $50,000.00 Human Services
New Life Community Operating Support
$65,000.00 Human Services
North Coast Community Homes, Inc. Integrated Housing Network for Young Adults with Special Needs $10,000.00 Human Services
Partnership For A Safer Cleveland STANCE (Stand Together Against Neighborhood Crime Everyday) Community Outreach and Mobilization $50,000.00 Human Services
Project:LEARN 36 for 36: 36 Years, 36 Stories $58,000.00 Human Services
Providence House, Inc. 'Days of Care' Bed Sponsorship and Evidence-based Long-term Impact Analysis $75,000.00 Human Services
Recovery Resources Merging Two Dynamic Agencies - Recovery Resources & Spectrum of Supportive Services $90,000.00 Human Services
The Salvation Army The Zelma George Emergency Family Shelter $50,000.00 Human Services
The Salvation Army Play Area at the Zelma George Shelter $1,000.00 Human Services
Senior Outreach Services, Inc. Leveraging Langston: How SOS will use its reputation, innovative programs, and new facility to expand its donors, volunteers, and client base. $53,850.00 Human Services
Senior Transportation Connection of Cuyahoga County Operating Support $75,000.00 Human Services
Shoes and Clothes for Kids, Inc Purchasing and Distribution Program $31,000.00 Human Services
Transitional Housing, Inc. Transformation of Transitional Housing, Inc. $44,250.00 Human Services
United Way of Greater Cleveland Donor and Non-Donor Analysis $35,800.00 Human Services
University School REACH Program $20,000.00 Human Services
Voices for Ohio's Children Operating Support $60,000.00 Human Services
West Side Catholic Center Basic Needs: Food, Clothing, Survival Services, Outreach and Advocacy, and Housing $90,000.00 Human Services
Buckeye Area Development Corporation BADC Bridge Operating Support $20,000.00 Neighborhood Empowerment
Buckeye Area Development Corporation 40th Anniversary Program $1,500.00 Neighborhood Empowerment
Cleveland Metropolitan School District A Transformed Mind...A Transformed You $15,000.00 Neighborhood Empowerment
The Cleveland Museum of Natural History Summit 2010 Scholarships & Capacity Building $20,000.00 Neighborhood Empowerment
Computers Assisting People, Inc. Operating Support $9,000.00 Neighborhood Empowerment
Cuyahoga County Board of Health Place Matters: Health and Land Use Summit II $3,994.00 Neighborhood Empowerment
Esperanza, Incorporated Family Engagement Project $20,000.00 Neighborhood Empowerment
Friendly Inn Settlement, Inc. Marketing Plan for Friendly Inn Settlement, Inc. $51,600.00 Neighborhood Empowerment
Greater Cleveland Habitat for Humanity ReStore Promotion Campaign $30,000.00 Neighborhood Empowerment
Humility of Mary Housing, Inc. KidzHealth Transition $1,552.56 Neighborhood Empowerment
Merrick House Advocates for Budget Legislative Equality (ABLE) $15,414.00 Neighborhood Empowerment
Mt. Pleasant Now Development Corporation Operating Support $500.00 Neighborhood Empowerment
Business Volunteers Unlimited Capacity Building Services to Nonprofits $85,000.00 Other
The Center for Community Solutions Sublease of Office Space $36,000.00 Other
The Center for Community Solutions Support for Human Services Institute $2,500.00 Other
Grants Managers Network, Inc. Support for 2010 Annual Conference $2,000.00 Other
Ohio Grantmakers Forum Operating Support $5,000.00 Other


2010 Transformational Initiatives

Organization Name Project Title Grant Amount Program Area
Care Alliance Cuyahoga Health Access Partnership - Implementation Phase $75,000.00 Transformational Initiatives
CWRU - School of Dental Medicine 2010 Operating budget $600,000.00 Transformational Initiatives
Cleveland Department of Public Health Healthy Kids in Healthy Homes, 2010 $350,000.00 Transformational Initiatives
Friends of Breakthrough Schools Exploring the Concept of the Creation of a High-Performing School in the Mt. Pleasant Neighborhood $20,000.00 Transformational Initiatives
MetroHealth Foundation Francis H. Beam Fellowship $152,100.00 Transformational Initiatives
MetroHealth Foundation Closing the Gap $1,000,000.00 Transformational Initiatives
Neighborhood Progress Inc Creating Neighborhoods of Choice in the Buckeye, Shaker Square Area - 2010 $300,000.00 Transformational Initiatives
Mt. Pleasant Community Zone 2010 Operating budget $459,400.00 Transformational Initiatives
University Hospital Timothy L. Stephens, Jr., M.D. Orthopaedic Fellowship $91,600.00 Transformational Initiatives


Financial Statement

December 31, 2010
Assets 12/31/10
Cash and Investments $189,460,955
Less Accrued Expenses (421,183)
Net Assets $189,039,772
Statement of Revenue/Expenses for Year-End
Investment income, including Unrealized net Gains $19,968,117
Gifts and Other 21,265
Total Revenue $19,989,382
Grants, Strategic Initiatives and Other Expenses:
Community Responsive Grants Paid* $4,419,132
Transformational Initiatives Paid* 3,048,139
Other Program Expenses 165,600
Operating Expenses 1,321,335
Total Grants and Other Expenses $8,954,206
*Totals include payments on multi-year grants awarded in previous years.

How to Apply

Through its Community Grants, the Saint Luke's Foundation works with its partners to improve the overall health and well being of the neighborhoods throughout Greater Cleveland.  Through this grantmaking portfolio, the Foundation most closely impacts the real-time needs of Greater Clevelanders.

Application Process
The grantmaking process is designed to encourage consultation and collaboration between grantseekers and the Foundation. All organizations considering applying to Saint Luke's Foundation are encouraged to call with any questions that arise during the application process.

Get Acquainted Meetings
Saint Luke's Foundation staff welcomes the opportunity to meet with prospective applicants to talk about possible collaborations. These appointments, called "Get Acquainted Meetings," are scheduled prior to a Letter of Inquiry (LOI) submission in order to:

  1. Determine which of an organization's funding priorities is the best match with the Foundation's mission
  2. Introduce Foundation staff to a new organization or program or a key staff member at the organization
  3. Provide prospective applicants with detailed information regarding the Foundation's mission and interests
  4. Work through the elements of a project that is in its formative stages

Get Acquainted Meetings often help an organization determine which of its funding priorities/proposed projects is the strongest match with the Foundation's mission. If a project is in its formative stages, a Get Acquainted Meeting can also help the organization work through program design— it is expected at the point of an LOI submission that the body of a project is in place. To schedule a Get Acquainted Meeting, contact the Foundation's office at 216-431-8010.

Letter of Inquiry
The application process begins with the submission of an electronic Letter of Inquiry (LOI) through the Foundation's website. The LOI summarizes the prob­lem to be addressed, proposed activities, amount requested, anticipated outcomes, and capacity of the applicant organization to successfully implement the proposed program. All LOI's are first reviewed by program staff to determine if there is a match between the proposed project and the Foundation's mission.  Organizations may submit only one LOI per grant cycle.

Site Visit
If the proposed project is determined to be within the Foundation's areas of interest, a site visit is scheduled. The site visit provides Foundation board and staff with detailed information used to determine if the proposed project should be presented to the Foundation's board for funding consideration.

Site visits also provide an opportunity for Foundation board and staff to update prospective grantees on the Foundation's initia­tives and activities. In general, site visits are held at the appli­cant organization's location. The applicant organization is encouraged to set the agenda for the site visit; however, the visit is informal and intended to assist Foundation staff in determining if a formal proposal will be requested.

Proposal Submission and Review
Following the site visit, Foundation staff request proposals for those projects that are a strong match with the Foundation's mission and funding priorities.  Quarterly logic model trainings are held to assist applicants in completing this key component of the proposal.  Proposals are reviewed by program staff and prepared with recommendations for presentation to the Board of Trustees' Grant Committee and the full Board. As a function of the partnership between the Foundation and the applicant, Saint Luke's Foundation staff members are available to offer support and guidance throughout proposal preparation. Applicants are highly encouraged to consult the Foundation with any questions that arise.

Who Can Apply
Applicants must either be an organization designated as non­profit under Section 501(c)(3) of the Internal Revenue Code or a governmental unit or agency.

The Foundation does not fund:

  • Individuals
  • Religious organizations for religious or evangelical purposes
  • Projects outside Greater Cleveland that do not directly benefit Cleveland residents
  • Fundraising events
  • Endowment funds
  • Biomedical research
  • Debt retirement
  • Lobbying

Timeline for Grant Submissions
Each grant cycle is approximately three months in length from letter of inquiry submission to the Foundation's board meeting.

Decision Making
In deciding whether or not to request a proposal, the Founda­tion assesses the degree to which:

  • The project is consistent with the Foundation's mission and vision
  • The project has clear goals, measurable outcomes, and a plan for evaluating progress
  • The project is fully conceptualized and designed to increase the likelihood that it will be successful
  • The project has sufficient community support and involvement to increase the likelihood that it will make a difference in the community
  • The organization has the leadership, staff, and infrastructure in place to carry out the project
  • The project and its benefits will live beyond Foundation funding
  • The costs proposed are reasonable and appropriate

In each cycle, we receive more requests than we have the ability to fund, therefore it becomes necessary to prioritize requests. As a result, in some cases, projects that meet all of our funding guidelines must be declined.

Staff Discretionary Grants
Foundation program staff can approve discretionary grants of up to $20,000 for time-sensitive projects. In requesting discretionary grant funds, applicants follow the Foundation's standard application process, including the online LOI and site visit.  Requests are reviewed on a rolling basis. Requests of $5,001 to $20,000 also require a proposal; however, funding allocations are made following staff review of proposals.


Denise San Antonio Zeman
President and CEO

Peg Butler (retired)

Sandra Byrd Chappelle
Senior Program Officer

Mary Crotty*

Bridget De Leon
Grants Manager

Kimberly Fields
Office Manager

Vedette Gavin
Community Health Fellow

Daniel Harrington*
Chief Financial Officer

Angel Johnson
Program Assistant

LaTida Smith
Senior Program Officer

Kimberly St. John-Stevenson
Communications Officer


Board of Trustees

Thomas A. Rathbone

Doug Wang
Vice Chair and Chair, Investment Committee

John P. O’Brien
Treasurer and Chair, Finance/Audit Committee

Geraldine Burns

Janet Burney
Chair, PIE Committee

Claudia Coulton
Chair, Grant Committee

Baiju R. Shah 
Chair, Governance Committee



Francis Afram-Gyening
Francis H. Beam, Jr., Founding Chair
John R. Corlett
Edgar B. Jackson, Jr., M.D.
Sandra Kiely Kolb
Arthur Lavin, M.D.
J. Christopher Manners 
Kenneth L. Okeson 
Sally J. Staley 
Belva Denmark Tibbs
Eric Von Hendrix
Margie S. Wheeler
Denise San Antonio Zeman



Robert W. Akers
Lawrence Albert
Lois G. Brucken
George L. Forbes 
John H. Gherlein
Sally S. Hollington
Samuel R. Huston
Julien L. McCall
Patricia S. Mearns
William R. Robertson
Joseph H. Thomas 
Rev. Dr. Julius C. Trimble