Resources |
Marketing Communications Resources |
Who is the audience for our stories? How is the internet impacting how we reach people to tell those stories? The John S. and James L. Knight Foundation "makes grants to help transform journalism and communities...to ensure that citizens get the information they need to thrive." Click here to access the Knight Foundation's journalism research and other publications of interest. (added 5/7/2008)
The McKnight Foundation features a Nonprofit Management Toolkit for Communications that provides a variety of resources to help nonprofits develop key messages and then share those messages with the media, the public, and policymakers. Click here to access the Toolkit. (added 5/5/2008)
The Communications Network is another great resource for technical assistance on telling your story. Click here to learn more. (added 3/21/2008)
Is your good work going unnoticed? If the answer is "yes" (or even "maybe"), click here. (added 3/21/2008)
The logo is the most visible identifying mark associated with
Marketing is something you need to do – and it’s something you can do.
And if you work smart, with an outline in place, it won’t be the monumental
task you might imagine. Click here to learn more.
Are you really working to get out the right messages about your nonprofit? NonprofitPR.com offers tips, ideas and inspiration that nonprofits can actually use! (added 3/6/2008)
The SPIN Project, a communications consulting firm based in San Francisco, provides a great overview of Strategic Communications Planning -- from purpose through process to follow through. Additional communications resources can be found at www.spinproject.org. (added 2/20/08)
Click and download a great list of Budget-wise Communications Online Resources, compiled by Barb Cagley of SCK Design for the recent Champagne Marketing, Beer Budget seminar. (added 2/12/08)
Cause Marketing Communications Tool Kit, produced by Hershey/Cause Marketing (click link to download or order a hard copy version of this excellent resource, as well as Why Bad Presentations Happen to Good Causes)
Bring Your Brand to Life: Harnessing the Power of Remarkable Video Stories to Ignite Conversations and Spark Action, by Thomas Clifford, a Connecticut-based video guru
Nonprofit Resource Kit, produced by the Norfolk Foundation. Features information on a variety of topics of interest to nonprofits, including communications and marketing, publications and e-newsletters.
Communications
Tool Kit, produced by The Rasmuson Foundation of
Communications
Tool Kit, produced by The W.K. Kellogg Foundation.
What Should You Look for in a Vendor? Cinecraft Productions in Cleveland offers tips to consider when "shopping" for a video/DVD/podcast or web/Internet vendor.
What's a .eps file? What is RGB printing? For definitions for these and other graphic design and printing terms, click here for helpful definitions provided by Tom Ruffner of Villa Beach Communications. (added 1/24/08)
Attention communicators: Do you really know whether your communications campaigns are working? According to a guide
from Fenton Communications, you can measure results. Proving Your
Worth provides 10 ways to help determine the effectiveness of your
communications activities.
Are you a Saint Luke's grantee with a story to tell? Click here - we want to hear about it!
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